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North Bay Events is a boutique entertainment company based in Sonoma County. We offer a range of specialized services including A-Z event production, promotion, emceeing, talent booking, and consultation.


Our three types of in-house event offerings are Trivia Nights, Bingo Nights, and Cabaret/Variety Shows. To see a full schedule of our current events click here.


North Bay Events is founded, owned, and operated by Jake Ward, voted “Best Promoter” 2018-19 and 2019-20 by the North Bay Bohemian Reader’s Poll.


Ward has received several distinctions in the Sonoma County events space including being in The Press Democrat’s 2017 “30 Inspiring Individuals 30 and Under from Sonoma County” and being awarded the “Pop-Up Creativity Grant” from Creative Sonoma, a program of the Sonoma County Economic Development Board.

“Jake Ward is an acclaimed concert promoter, emcee, and event producer. Ward’s involvement in local music and arts events has been critical to the flourishing cultural vitality of the Sonoma County arts scene.”
- MadeLocal Magazine

“Santa Rosa native Jake Ward crafts a unique bingo and trivia experience, updating the traditional games with inventive twists played out to a modern soundtrack. The events draw loyal crowds yearning to reconnect with their community in a post-pandemic world.”
- NorthBay Biz Magazine

“Events promoter and booker Jake Ward has steadily built an impressive résumé of music and art events that defy the ordinary and bring in the crowds.”
- North Bay Bohemian


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